Welcome to Wincci® Watch, your number one source for high-quality, affordable watches. We’re dedicated to giving you the very best of fashionable and functional timepieces, with a focus on simplicity, minimalism, and elegance.
Founded in 2010 by John Smith, Wincci® has come a long way from its beginnings in a small watch shop in Los Angeles, California. John started out designing and hand-assembling watches as a hobby and eventually turned his passion into a full-time business. When John first started Wincci®, his vision was to make quality watches that were both stylish and accessible.
Our Story

The Wincci® story began when founder John Smith inherited his grandfather’s collection of antique pocket watches. He became fascinated with horology and taught himself how to disassemble and rebuild the intricate pieces. What started as a hobby soon turned into an obsession, and John set out to design his own watches.
He wanted to create modern yet timeless watches that were well-crafted but also affordable. After months of research and sourcing materials, John produced his first line of minimalist watches in 2010 and opened a small workshop in Los Angeles.
The watches quickly gained popularity for their simple but striking designs and excellent value. John expanded the collection with more styles and increased production. Within a few years, Wincci® became one of the fastest-growing microbrand watch companies.
Our Philosophy
At Wincci®, our philosophy is simple: good design shouldn’t be limited to only the wealthy. We believe that with careful sourcing of quality materials and streamlined manufacturing, elegant watches can be accessible for all.
We focus on creating thoughtfully designed watches using only the essential elements needed. Every detail from the dial to the case finishing is carefully considered. You won’t find any excessive or frivolous embellishments. Our watches embody the idea that simplicity is the ultimate sophistication.
While we emphasize minimalism, our watches are far from boring. We experiment with interesting dial patterns, subtle pops of color, and slimmer cases to create variety. The diverse Wincci® collection has fashionable yet versatile watches suitable for everyday wear.
Our Approach
From the start, we have been committed to honoring the art of watchmaking. Our watches may have clean, modern aesthetics but a tremendous amount of care goes into producing them.
We source premium materials like genuine leather, stainless steel, and mineral glass to ensure lasting quality. Each of our watches feature Japanese quartz movements known for their precision and accuracy.
Our talented watchmakers assemble all Wincci® watches by hand with care and attention to detail. We take great pride in the craftsmanship that goes into each piece. From the etched caseback marking to the aligned watch hands, our watches meet high standards.
We are constantly updating our collections and exploring new minimalist designs. Our in-house design team works tirelessly to create on-trend, fashionable yet enduring styles that our customers love.
Our Values

At Wincci®, we uphold the core values of quality craftsmanship, ethics, and sustainability. These shape every business decision we make.
We are committed to providing the finest watches we can while maintaining reasonable prices. We build lasting value into each thoughtfully produced watch we make.
We operate with integrity through ethical sourcing and production. We partner with manufacturers that share our values and treat their workers fairly.
We are dedicated to more eco-friendly practices. We use recycled materials whenever possible and search for innovations to make our watches more sustainable, because we believe quality timepieces shouldn’t come at a cost to the environment.
Our Team
The Wincci® team encompasses seasoned horologists, designers, and business professionals who all contribute their skills and passion.
Our founder John Smith provides the vision and drive behind Wincci®. His lifelong love of watches sparked the idea for the brand. John oversees design and ensures quality manufacturing.
Eva Chen heads up our talented in-house design team. She studied industrial design and joined Wincci® in 2015. Eva leads the design process from initial concept to final execution.
James Wu, our head watchmaker, honed his craft restoring antique timepieces. His expertise in movement calibration and assembly ensures optimal performance. James trains new watchmakers and quality checks all watches.
Alex Yamada, our operations manager, streamlines production and fulfillment. He implements best practices for efficiency while maintaining our high standards. Alex’s optimization allows us to provide such great value.
At Wincci®, our close-knit team cares deeply about producing excellent, design-driven watches. Our diverse skills and talents come together to build our brand.
Our Workshop
While many brands outsource production, Wincci® watches are assembled in our Los Angeles watch workshop. We take great pride in our in-house manufacturing.
Our intimate 5,000 square foot facility allows for meticulous quality control. We hand-assemble each piece under the watchful eyes of our master watchmakers. Their expertise is vital for setting and regulating the movements.
The workshop’s access to suppliers also enables us to rapidly prototype and test out new watch designs. Our designers work alongside watchmakers to evaluate and refine each creation. This synergy means you can always expect cutting-edge and flawlessly executed styles from Wincci®.
Customers can visit the Wincci® workshop and see their timepieces take form. Watchmaking aficionados can reserve a bench and try their hand assembling a watch alongside our team. We offer an up-close look at the care and craftsmanship that goes into each piece.
Our Collections

The Wincci® watch collections cater to diverse styles and occasions while maintaining our minimalist ethos. Our offerings include:
Everyday Watches
Our Everyday watches feature clean, versatile silhouettes perfect for daily wear. Durable stainless steel and natural leather straps withstand daily use. Slim cases and compact dials slip effortlessly under sleeves. Details like subtle dial patterns and hand finishing add interest. These watches provide affordable luxury for regular rotation.
Dress Watches
Our Dress watches provide refined style for professional and formal occasions. Polished steel cases and ultra-thin builds lend an elevated look. Uncluttered dials and indices exude sophistication. Premium leather straps come in classic hues like black and brown. Elevate your business or evening attire with these sleek statement pieces.
Sport Watches
Our Sport watches combine functionality with fashionable athletic style. Lightweight resin cases and silicone bands provide durability and comfort. Large dials allow easy readability when working out or outdoors. Many models offer added features like chronograph timing, dual time zones, and date windows. Bold colors and sporty details modernize the collection.
Limited Edition Series
Our Limited Edition series offers unique collector’s items that are only available for a short time. Special editions allow our design team to experiment with more adventurous styles. Past limited runs include transparent cases, premium materials like titanium, and unusual shapes and colors. These exceptional watches sell out quickly, so shop early before they’re gone!
The Wincci® Experience
At Wincci®, we believe wearing a watch should be a joyful experience. Our mission is to create timepieces that not only look and feel great but also enhance your everyday life in simple ways.
We pour care into every aspect of the Wincci® experience – not just our watches but also the service we provide. We build personal relationships with our customers and seek to go above and beyond expectations.
Here are some of the ways we enrich the Wincci® experience:
- Fast shipping and easy returns. We get your new watch on your wrist promptly and hassle-free.
- Responsive customer service. Our knowledgeable team is ready to answer any questions and resolve any issues promptly.
- Interactive online experience. We provide watch buying guides, styling tips, and lifestyle articles tailored to our customers on our blog and social channels.
- VIP rewards program. Join for access to exclusive new watch previews, birthday gifts, free expedited shipping, and more perks.
- Free resizing included. We’ll professionally resize your watch for the perfect, comfortable fit free of charge.
- Travel case included. Keep your watch safe during your adventures with our luxurious watch travel case.
- Milestone gifts. Expect a little gift from us on special occasions like your 5th purchase or 1st year as a Wincci® customer.
At Wincci®, it’s not just about watches. It’s about the enjoyment and meaning a quality timepiece can bring to your everyday life. We strive to deliver wonderful products as well as an exceptional, thoughtful experience you’ll love being a part of.
The Future of Wincci®
As we celebrate over a decade in business, we remain committed to our founding values of quality, ethics, and sustainability. Wincci® will continue to honor the watchmaking craft while exploring new, contemporary minimalist designs.
We plan to expand our workshop capabilities to bring more of our manufacturing in-house. This will allow for even better quality control and the ability to introduce new technologies and innovations.
We are also dedicated to implementing more eco-friendly practices from sourcing to packaging. We are researching ways to increase the sustainability of our supply chain and materials. Expect to see new recycled and upcycled materials incorporated into our collections.
Most importantly, we will uphold our customer-focused approach. The Wincci® experience will continue to be defined by meaningful relationships, stellar service, and joyful moments.
We are so grateful for the passion and support of Wincci® devotees worldwide who have joined us on this journey. Keep an eye out for new styles, initiatives, and events to come. We can’t wait to continue evolving and growing with you in the next decade!